Analytics

the tresensa dashboard offers a real time view of analytic events being generated by active campaigns note that the following distribution channel partners do not allow data to be sent back to tresensa google app campaigns, facebook, applovin, mintegral, tiktok, and appreciate below is an explanation of what each available metric represents event description impression an impression metric is generated when the creative loads initial assets and reveals itself to the user (preloader is hidden) on channels that support a viewable event (ie mraid viewable), the impression is triggered by the latter of the initial load and viewable event interaction the first occurence of a user tapping/clicking anywhere on the creative engagement the first occurence of a user engaging in a meaningful way with the creative for instance, clicking on a button or completing the first move in a game complete completion is triggered when a user reaches the intended end of the interactive experience this is most typically when the end card is shown replay triggered when a user chooses to replay the experience, via a replay button on the end card (if applicable) click triggered when a user clicks/taps on a call to action button that will lead them away from the creative to an external landing page or the app store er engagement ratio, based off of impressions cr completion ratio, based off of impressions ctr click through ratio, based off of impressions average video if the creative contains a video, this value represents the average length of the video users are watching (as a percentage) duration the average time users are spending engaged with the creative this dwell time only factors in users that have triggered the engagement event downstream creative performance metrics such as installs, roas, purchases, etc will be available via channel partner platforms (ie facebook ads manager), or your own internal bi tools